What this means in practice
Headings create a document outline for people, assistive technology, and machines. A strong hierarchy makes long pages easier to scan and understand.
Why this matters: Use a clear primary heading and logical subheadings. Avoid using headings merely for visual sizing.
Implementation path
- Use one clear page-level heading that names the primary topic.
- Use h2 and h3 elements according to document structure, not because a visual size looks attractive.
- Make headings informative enough that a reader can skim them and understand the page.
- Avoid inserting keywords into every heading when a natural phrase is clearer.
What good looks like
A strong implementation makes the intended behavior obvious to a visitor, a crawler, and a machine reader. It has one clear purpose, uses consistent signals, and does not rely on hidden assumptions.
SEOIntent, discoverability, metadata, internal links, crawlability, and indexability are aligned with this topic.
AEOThe page answers the core question early and uses descriptive sections so important information is easy to extract.
GEOKey entities, claims, scope, and relationships are explicit enough to be interpreted outside the page context.
UXThe page is readable on mobile, keyboard-friendly, visually structured, and clear about the next useful action.